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Who Might Really Lose From Amazon And Whole Foods – The Big, Branded, Food Companies

But what I think could happen, could at least, is that Amazon use the Whole Foods brand to out-Lidl Aldi and out-Aldi Lidl, and produce a full range of products entirely equal in quality to the big national brands but without the advertising costs associated with them.

Read the full article at: www.forbes.com

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