Food Technology

I failed in a Food-Tech Startup- Here are my five key takes from that failure.

Entrepreneurship & Innovation

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I incubated and ran a food tech business (EazyMeals) for about 8 months and reached a volume of 100+ orders a day. I was in talks with a few investors as well to raise the angel round but then took a decision to shut the business down and write off the investment (why we did not pursue investors even after a commitment of $250K from the CTO of a billion dollar e-commerce company is a different story for a different day). But, before I shut down the business, it taught me quite a few interesting lessons about food tech sector. Here are some key takes:

  1. Getting Volume on Orders is Easy, Delivering the same is Tough: It is very easy to reach a number of 100+ orders a day. You may even reach 200+ in a short span of time but managing the preparation and delivery of these numbers is…

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